In his words: "The results were remarkable and it is clear that this camera is a viable tool in the business of making television commercials."
Ken Arlidge is obviously a pro and knows how to shoot motion. While many of us may not be as adept as he this certainly can open up possibilities for us doing video personally and/or professionally.
It really is a beautiful piece of work he has done. I only wish all Coke commercials were this enjoyable.